Course curriculum

  • 1
    MEET THE LASH PROFESSIONAL
    • WELCOME TO YOUR TRAINING
    • DOWNLOAD PDF MANUAL
    • INTRODUCTION TO THE META MARKETING MASTERY COURSE
    • MEET OUR FOUNDER - VANESSA MOLICA
    • OUR MISSION STATEMENT & BRAND AMBASSADOR
    • 1-1 COACHING WITH VANESSA & DISCLAIMER
  • 2
    SECTION 1: INTRODUCTION TO DIGITAL MARKETING
    • DIGITAL MARKETING TERMS
    • DIGITAL MARKETING TERMS, CONT.
    • DIGITAL MARKETING ACRONYMS: INFLUENCER ACRONYMS
    • DIGITAL MARKETING ACRONYMS: DESIGN ACRONYMS
    • DIGITAL MARKETING ACRONYMS: CONVERSION OPTIMIZATION ACRONYMS
    • DIGITAL MARKETING ACRONYMS: ANALYTIC ACRONYMS
    • SECTION 1 QUIZ
  • 3
    SECTION 2: INTRODUCTION TO META MARKETING
    • WHAT ARE META ADS?
    • REASONS TO MARKET WITH META
    • DEMOGRAPHICS FOR MEDIA PLATFORMS: FACEBOOK
    • DEMOGRAPHICS FOR MEDIA PLATFORMS: INSTAGRAM
    • SECTION 2 QUIZ
  • 4
    SECTION 3: ONLINE PRESENCE
    • TARGET AUDIENCE
    • TARGET AUDIENCE QUESTIONS
    • TARGET AUDIENCE
    • IDEAL CLIENT CREATION WORKSHEET
    • IDEAL CLIENT CREATION WORKSHEET, CONT.
    • AVATAR
    • BUILDING AN ONLINE PRESENCE
    • BUILDING AN ONLINE PRESENCE, CONT.
    • ONLINE PRESENCE
    • ENGAGEMENT
    • ENGAGEMENT, CONT.
    • HOW TO TAKE GREAT LASH PHOTOS
    • WHAT TO AVOID IN YOUR PHOTOS
    • HOW TO TAKE GREAT LASH PHOTOS
    • ESSENTIAL APPS
    • ESSENTIAL APPS. CONT.
    • ESSENTIAL AI
    • ESSENTIAL AI, CONT.
    • HASHTAGS
    • HASHTAGS, CONT.
    • SECTION 3 QUIZ
  • 5
    SECTION 4: SETTING UP META ADS
    • STEPS TO META ADS
    • STEPS TO META ADS, CONT.
    • STEPS TO META ADS, CONT.
    • STEPS TO META ADS, CONT.
    • CREATE A META BUSINESS PAGE
    • CREATE A META BUSINESS PAGE, CONT.
    • CREATE A META BUSINESS PAGE, CONT.
    • CREATE A META BUSINESS PAGE, CONT.
    • FACEBOOK BUSINESS PAGE
    • FACEBOOK ADS MANAGER
    • FACEBOOK ADS MANAGER, CONT.
    • FACEBOOK ADS MANAGER, CONT.
    • ADS MANAGER
  • 6
    SECTION 5: LAUNCHING CAMPAIGN
    • CAMPAIGN OBJECTIVE
    • CAMPAIGN OBJECTIVE, CONT.
    • THE MARKETING FUNNEL
    • THE MARKETING FUNNEL, CONT.
    • CAMPAIGN OBJECTIVE
    • DEFINE YOUR TARGET AUDIENCE
    • DEFINE YOUR TARGET AUDIENCE, CONT.
    • AUDIENCES
    • SET YOUR BUDGET AND SCHEDULE
    • SET YOUR BUDGET AND SCHEDULE, CONT.
    • BUDGET
    • SCHEDULE ADS
    • CHOOSE AD PLACEMENTS
    • FACEBOOK AD PLACEMENTS
    • FACEBOOK AD PLACEMENTS, CONT.
    • INSTAGRAM AD PLACEMENT OPTIONS
    • AD PLACEMENT CONSIDERATIONS
    • SECTION 5 QUIZ
  • 7
    SECTION 6: CREATING ADS
    • CREATING ADS
    • VISUALS
    • VISUALS, CONT.
    • VISUALS
    • SIZING OF ADS
    • SIZING OF ADS, CONT.
    • SIZING OF ADS, CONT.
    • SIZING OF ADS
    • MARKET RESEARCH
    • MARKET RESEARCH, CONT.
    • FACEBOOK AD LIBRARY
    • AD FORMATS
  • 8
    SECTION 7: CRAFT YOUR AD COPY
    • CRAFT YOUR AD COPY
    • CRAFT YOUR AD COPY, CONT.
    • CRAFT YOUR AD COPY, CONT.
    • AD COPY
    • KEYWORD RESEARCH
    • KEYWORD RESEARCH, CONT.
  • 9
    SECTION 8: DESTINATION URL
    • DESTINATION URL
    • DESTINATION URL
    • CREATE AN AD: STEP-BY-STEP
  • 10
    SECTION 9: ANALYTICS
    • SET UP PIXEL TO TRACK CONVERSIONS
    • SET-UP PIXEL
    • MONITOR AND OPTIMIZE
    • MONITOR AND OPTIMIZE, CONT.
    • ANALYTICS
    • ANALYTICS BAR
    • AD FATIGUE
    • AD FATIGUE, CONT.
    • AD FATIGUE
    • SECTION 9 QUIZ
  • 11
    SECTION 10: INFLUENCER MARKETING
    • INFLUENCER MARKETING
    • INFLUENCER MARKETING, CONT.
  • 12
    SECTION 11: META MARKETING PLAN
    • META MARKETING PLAN
    • META MARKETING PLAN, CONT.
    • CREATE A PLAN
    • MARKETING PLAN CALENDAR
    • EXAMPLE: MARKETING PLAN CALENDAR
    • BLANK: MARKETING PLAN CALENDAR
  • 13
    CONGRATULATIONS! YOU COMPLETED THE COURSE!
    • Meta Final
    • CONGRATULATIONS! YOU COMPLETED THE TRAINING!
    • DEAR LASH ARTIST...