Course curriculum

  • 1
    INTRODUCTION
    • THE BUSINESS COURSE MANUAL
    • VIDEO: WELCOME TO THE LASH BUSINESS COURSE
    • INTRODUCTION | THE BUSINESS COURSE
    • MEET OUR OWNER
    • OUR MISSION STATEMENT
    • CUSTOMER SERVICE & SUPPORT
  • 2
    SECTION 1: BUSINESS STRUCTURES AND LICENSES
    • BUSINESS STRUCTURE OVERVIEW
    • VIDEO: BUSINESS STRUCTURES
    • SOLE PROPRIETORSHIP
    • PARTNERSHIP
    • LIMITED LIABILITY COMPANY
    • CORPORATIONS
    • BUSINESS NAME
    • BUSINESS NAME CONT
    • STRUCTURE FORMATION PROCESS
    • STRUCTURE FORMATION PROCESS CONT
    • EMPLOYER IDENTIFICATION NUMBER
    • WHO NEEDS TO APPLY FOR AN EIN?
    • STEP BY STEP EIN
    • STATE REGISTRATION
    • STATE SALES TAX
    • SALON ESTABLISHMENT LICENSE
    • VIDEO: BUSINESS SET-UP STEPS
    • BUSINESS STRUCTURE AND LICENSE CHECKLIST
  • 3
    SECTION 2: FINANCES
    • BUSINESS BUDGET
    • BUSINESS BUDGET CONT
    • BUSINESS BUDGET CONT
    • FORECASTING
    • FORECASTING CONT
    • FINANCIAL STATEMENTS
    • INCOME STATEMENT
    • BALANCE SHEET
    • CASH FLOW STATEMENT
    • TAXES
    • WRITE-OFFS
    • BOOKKEEPING
    • BUSINESS BANKING ACCOUNT
    • VIDEO: BUDGETING EXAMPLE
    • VIDEO: FORECASTING EXAMPLE
    • THE ESSENTIAL BUSINESS STUFF QUIZ
  • 4
    SECTION 3: TARGET AUDIENCE
    • TARGET AUDIENCE
    • TARGET AUDIENCE QUESTIONS
    • IDEAL CLIENT WORKSHEET
    • IDEAL CLIENT WORKSHEET CONT
  • 5
    SECTION 4: BRANDING
    • WHAT IS BRANDING?
    • BRAND CONSISTENCY
    • BRAND PLACEMENT
    • VIDEO: WHAT IS BRANDING?
    • BRAND VALUES
    • BRAND STYLE
    • BRAND VOICE
    • COLOR PSYCHOLOGY
    • BRAND COLORS
    • TYPOGRAPHY
    • LOGO
    • THE RIGHT NAME
    • THE NAME EXERCISE
    • BRAND CHECKLIST
    • THE BRAND QUIZ
  • 6
    SECTION 5: LOCATION
    • SPACE OPTIONS
    • LOCATION
    • LOCATION CONSIDERATIONS
    • VIDEO: LOCATION
    • LOCATION EXERCISE
  • 7
    SECTION 6: OPERATIONS & LOGISTICS
    • YOUR SPACE
    • SPACE CHECKLIST
    • HOURS OF OPERATION
    • VIDEO: HOURS OF OPERATION
    • BOOKING
    • BOOKING PLATFORMS
    • POLICIES
    • PRODUCT LINE
    • SERVICE PRICING
    • SERVICE PRICING WORKSHEET
    • SERVICE PRICING WORKSHEET CONT
    • RAISING PRICES
    • VIDEO: RAISING YOUR PRICES
    • RETAIL
    • RETAIL PRICING
    • INVENTORY CHECKLIST
    • The Business Set-Up Quiz
  • 8
    SECTION 7: HIRING
    • WHEN TO HIRE
    • WHEN TO HIRE CONT
    • VIDEO: WHEN TO HIRE
    • EMPLOYEE VS INDEPENDENT CONTRACTOR
    • COMPENSATION
    • COMPENSATION CONT
  • 9
    SECTION 8: EMPLOYEES
    • WHAT TO CONSIDER WHEN HIRING A LASH ARTIST
    • EMPLOYEE HANDBOOK
    • EMPLOYEE HANDBOOK
    • EMPLOYEE CONTRACT
    • BOUNDARIES WITH TEAM MEMBERS
    • BOUNDARIES WITH TEAM MEMBERS CONT
    • MANAGEMENT SKILLS
    • MANAGEMENT SKILLS CONT
    • WHY EMPLOYEES QUIT
    • WHY EMPLOYEES QUIT
    • FIRING AN EMPLOYEE
    • FIRING AN EMPLOYEE CONT
    • WHO DO CLIENTS BELONG TO
    • THE EMPLOYEES QUIZ
  • 10
    SECTION 9: CLIENTS
    • CLIENTS
    • RETAINING CLIENTS
    • RETAINING CLIENTS CONT
    • VIDEO: CLIENT BUILDING AND RETENTION
    • NO SHOWS
    • NO SHOWS CONT
    • VIDEO: POLICIES
    • FIRING CLIENTS
    • THE CLIENTS QUIZ
  • 11
    SECTION 10: MARKETING
    • GENERATIONAL MARKETING
    • WEBSITE
    • WEBSITE CONT
    • SEO
    • PART 3 | SELL YOURSELF
    • KEYWORD RESEARCH
    • VIDEO: SEO AND KEYWORD RESEARCH
    • LOCAL GOOGLE LISTING
    • HOW TO SET UP A GOOGLE LISTING
    • HOW TO SET UP A GOOGLE LISTING CONT
    • HOW TO SET UP A GOOGLE LISTING CONT
    • VIDEO: GOOGLE LISTING
    • CREATING AN AD
    • EXAMPLE OF AD
    • WHERE TO PUT YOUR AD
    • GOOGLE ADS
    • BUILDING AN ONLINE PRESENCE
    • BUILDING AN ONLINE PRESENCE CONT
    • CREATIVE
    • CREATIVE CONT
    • ENGAGEMENT
    • ENGAGEMENT CONT
    • LOCAL INFLUENCERS
    • META ADS
    • VIDEO: META ADS
    • EMAIL
    • VIDEO: EMAIL
    • YELP
    • VIDEO: YELP
    • MARKETING CHECKLIST
    • THE MARKETING QUIZ
  • 12
    SECTION 11: BUSINESS OPTIMIZATION
    • DEFINING OPTIMIZATION
    • SALON OPTIMIZATION
    • SIX SIGMA
    • SIX SIGMA WORKSHEET
  • 13
    SECTION 12: BUSINESS PLAN
    • BUSINESS VISION
    • VISION WORKSHEET
    • BUSINESS PLAN
    • BUSINESS PLAN CONT
    • BUSINESS OVERVIEW
    • SERVICE AND PRODUCT OFFERINGS
    • TARGET MARKET
    • PROBLEM AND SOLUTION
    • MARKETING
    • COMPETITION
    • FINANCIAL FORECAST
    • FINANCING
    • SUMMARY
    • BUSINESS FINAL
    • VIDEO: YOU DID IT